Organic farming is common in the region but smallholder farmers suffer from rudimentary practices, small volumes & many intermediaries, while retail shops sell ultra-processed unhealthy food (Sodas & snacks).

The project consists of a training program that makes healthy food accessible by connecting directly farmers & shopkeepers.

Key activities:

• Value chain analysis (Interviews, field research with producers/shop owners/consumers)
• Benchmark (Competition mapping, pricing hypothesis, logistics)
• Go to market strategy (Pilot zones, partnerships) 4/ Commercialization & distribution
• Capacity building (Product diversification, quality certification, packaging improvement, e-learning platform & social networks)
• Technology building (Invoicing system, WhatsApp to manage orders).

NGO: FUNDES Catalyst